The Retail Jewelry Department blossomed in the new location growing from a former sales of $350,000 annually to a now $1,750,000 per year, after having added jewelry repair, appraisals, and much larger showroom and incrediible jewelry inventory. Manager and Cousin: Kathy Edwards Arbutine has also been a key player in the success of the jewelry department with her upbeat and happy attitude, expertise and extraordinary attention to customers.
Greg also contributed greatly to the growth of the jewelry department starting in 2003, with the introduction of full color direct mail jewelry flyers that he produces inclusive of the photography, graphical layout and conceptualization. They are sent out 7 times a year mostly to our local customers and feature our sale events inclusive of Valentine's Day, Spring Sale Events, Christmas in August, our Annual Garage Sale, Thanksgiving it away sale, Black Friday, Christmas and more.
Belleair Coins, Gold and Diamonds
Under the direction of Greg's brothers: Chris and Jay Arbutine who are experts in buying and marketing, they grew the jewelry and gold buying operations in the new building at Belleair Coins, Gold and Diamonds from a previous annual sales of 4 million per year to a now staggering annual sales amount of between $30,000,000 - $50,000,0000 per year. The new building was huge factor in the increases and gave the business a lot more credibility in the community and also enabled a larger capacity for parking which was especially needed in the gold rush days of 2007 to 2013 when the metals prices sky-rocketed.
It also didn't hurt that in this same time period of the gold rush, Chris Arbutine became the Mayor of Belleair Bluffs, Florida which is only one mile from the store and with his 10,000 plus contacts and respected political clout, this really got the word of mouth out there about the businesses which is the kind of indirect advertising and promotion that money can't buy and is essential to almost any successful business model. Chris was also a genius at overseeing the production of our local quirky Television commercials that have proven to bring in the customers.