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We buy and sell Diamonds

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  • We buy and sell Diamonds

We are diamond experts here at Belleair Coins, Gold & Diamonds.
Whether you are buying from us or selling to us you will get the best prices.

Are diamonds a good investment? The answer is yes and no. Yes, because you will be buying something that will last a lifetime, and in the case of a diamond ring, you can enjoy wearing it every day of your life. People in sales get a confident feeling wearing a nice large but not overly ostentatious diamond ring. Their customers will notice it and get an instant impression that the wearer is a successful person.

If a wife wears the smallest diamond ring at her bridge club, and gripes about it all the time, then the very best investment a husband could make would be to buy her a nice, big diamond ring for the next birthday or anniversary. It’s a fact women love diamonds. A gift of a diamond is going to make any woman very, very happy.

No, diamonds are not a good investment if you plan to buy an “investment grade” diamond, and lock it away in a dark safe deposit box. First of all, you are investing in a commodity that is controlled by a benevolent dictator (monopoly) in a foreign land. I’m talking of course about Debeers company that controls the price and distribution of over 80% of the world’s diamonds. There is no free market price at the source of diamonds. Debeers sets the price and controls the quantity of diamonds available. No one knows how many diamonds are stored in Debeers’ vaults.

People who buy investment diamonds from a broker, friend or relative usually pay such a high price over true wholesale, that it might to take forever to see any real appreciation; this is especially true for those laymen who believe they really know the four C’s and a lot about the diamond market. Wheeling and dealing in diamonds should only be attempted by experienced, professional diamond dealers. Diamonds pay no dividends or interest. My opinion is that diamonds are for wearing, not investing.

The diamond market, on the surface, seems very complicated. In reality it is very simple. The highest priced diamonds are those that are extremely white. They stand out and look the best. Few diamonds mined are white. Most are some subtle shades of light yellow or brown. They are designated with letter grades, with D color being perfectly white. One or two color grades to a lower color can mean a difference of price in thousands on diamonds one carat or higher.

We offer free
evaluations & appraisals.



Are diamonds a good investment? The answer is yes and no. Yes, because you will be buying something that will last a lifetime, and in the case of a diamond ring, you can enjoy wearing it every day of your life. People in sales get a confident feeling wearing a nice large but not overly ostentatious diamond ring. Their customers will notice it and get an instant impression that the wearer is a successful person.

If a wife wears the smallest diamond ring at her bridge club, and gripes about it all the time, then the very best investment a husband could make would be to buy her a nice, big diamond ring for the next birthday or anniversary. It’s a fact women love diamonds. A gift of a diamond is going to make any woman very, very happy.

No, diamonds are not a good investment if you plan to buy an “investment grade” diamond, and lock it away in a dark safe deposit box. First of all, you are investing in a commodity that is controlled by a benevolent dictator (monopoly) in a foreign land. I’m talking of course about Debeers company that controls the price and distribution of over 80% of the world’s diamonds. There is no free market price at the source of diamonds. Debeers sets the price and controls the quantity of diamonds available. No one knows how many diamonds are stored in Debeers’ vaults.

People who buy investment diamonds from a broker, friend or relative usually pay such a high price over true wholesale, that it might to take forever to see any real appreciation; this is especially true for those laymen who believe they really know the four C’s and a lot about the diamond market. Wheeling and dealing in diamonds should only be attempted by experienced, professional diamond dealers. Diamonds pay no dividends or interest. My opinion is that diamonds are for wearing, not investing.

The diamond market, on the surface, seems very complicated. In reality it is very simple. The highest priced diamonds are those that are extremely white. They stand out and look the best. Few diamonds mined are white. Most are some subtle shades of light yellow or brown. They are designated with letter grades, with D color being perfectly white. One or two color grades to a lower color can mean a difference of price in thousands on diamonds one carat or higher.